GM… Believer in dealing with reality?????

GM’s restructuring plan,

- Cut 21,000 jobs

- Close 13 U.S. plants

- Slash 2,600 dealers

- Eliminate $44 billion of debt

- Phase out the Pontiac brand

- Unload Hummer, Saturn and Opel

- Prayer to get much-needed concessions from the UAW.

Well it’s about time!!!!!

All the above leaves the Detroit car-maker with four brands: Buick, Cadillac, Chevrolet, and GMC. The new GM is far leaner, meaner, and de-leveraged company with at least a chance of someday being profitable. But the Business & Markets are left with a bunch of unanswered questions.

Why didn’t GM’s management come up with a serious restructuring plan like this a long, long time ago?

What kind of world was the previous management dealing with?

Why does GM even need four brands? When we know that multiple brands are expensive, confusing, and defocusing. And most carmakers have just one. A few, like Toyota, Nissan, Honda, and Ford have two - a primary and a luxury brand.

All GM needs, Chevrolet and Cadillac and a management who believes in REALITY…..